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Curse of the Mogul; NCIS Spin-off Success

The Business

Curse of the Mogul; NCIS Spin-off Success

Published Oct 19, 2009

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A new book argues that media moguls act like spoiled brats, squandering the shareholders' money on toys that they don't really need. Plus, how do you create a TV spin-off that's original but not too original? We ask the producer of the CBS shows NCIS and the brand new NCIS: Los Angeles.

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